Plan your promo once.
We post it right up to the big day.
Coming soon · For promoters, artists, venues and labels
NightHerald turns one form into a full Instagram and Facebook* campaign for a show or a new release: teasers, talent reveals, artist spotlights, pre-save reminders and countdown Stories, posted on schedule while you focus on everything else.
Private pilot, invite only. Got an invite?
* More platforms coming soon.
- Teasers8 weeks outWeekly posts
- Lineup revealsShow monthTwice a week, Reels
- Artist spotlightsShow weekEvery other day
- Countdown StoriesDay ofThrough the day
How it works
- 1
Add your show or release
For a show: date, venue, ticket link and talent (add names as they confirm). For a release: release date and pre-save or streaming links.
- 2
Pick your campaign arc
Start from a proven cadence for shows or releases: teasers, reveals, spotlights, countdown. Tweak anything.
- 3
We post it for you
Every post follows each platform's algorithm best practices for format, captions, tags and hashtags, and goes out when your audience is most likely to engage, right up to doors or drop day.
What NightHerald does
The busywork between the first announcement and the big day, handled.
Timing that builds hype
Posts get more frequent as the date gets closer and go out when your audience is most active, for more engagement on every post.
The right format every time
Reels, Stories, feed posts and carousels, picked per phase and per platform.
Cropped for the algorithm
Your flyer is fitted to 4:5 for feeds and 9:16 for Stories and Reels, with text kept out of the UI zones.
Tagging done for you
Everyone involved is @mentioned and invited as a collaborator on Instagram, and named on Facebook.
Instagram and Facebook*
One campaign publishes to both. More platforms are on the way.
One app for every role
Promoters and venues run full show campaigns. Artists promote the shows they play and their own releases. Labels and agencies are on the way.
Join the pilot waitlist
We're opening NightHerald to a small group of promoters, artists, venues and labels first. Leave your email and we'll invite you as spots open up. Free during the pilot.
Already invited?