Why NightHerald
Fill the room without living on your phone
Promoting a show well means dozens of posts over two months, each sized, timed and tagged right. NightHerald does that work so you can book talent, sell tickets and run the night.
Campaign arc
A promo plan that ramps up like the night does
Most shows get announced once and then go quiet until the week of. NightHerald spreads the push out: weekly teasers two months out, lineup reveals through show month, artist spotlights in show week and Stories on the day.
Start from the preset and change how long each phase runs, how often it posts and which format it uses on each platform.
- Teasers8 weeks outWeekly posts
- Lineup revealsShow monthTwice a week, Reels
- Artist spotlightsShow weekEvery other day
- CountdownDay ofStories
Calendar
See every post before anything goes out
Before you save, you get the whole campaign as a calendar: what posts when, on which platform, in which format.
Lineup not final? Reveal and spotlight posts wait for their artist and slot in when you add them.
- 7:00 PMInstagram reel · Artist spotlight: DJ Nova
- 7:00 PMFacebook post · Artist spotlight: DJ Nova
- 7:00 PMInstagram reel · Artist spotlight: Kessler
- 12:00 PMInstagram story · Countdown
- 8:00 PMInstagram story · Doors open
Formats
Your flyer, fitted to every format
Upload one flyer or photo. NightHerald fits it to 4:5 for the feed and 9:16 for Stories and Reels, keeping names and dates clear of the areas Instagram covers with buttons.
Sat Dec 19 · Club Nine
WAREHOUSE NIGHTS
DJ NOVA · KESSLER · MIRA
nightshift Lineup drop 🔊 @djnova @kessler at @clubnine
Sat Dec 19 · Club Nine
WAREHOUSE NIGHTS
DJ NOVA · KESSLER · MIRA
Tagging
Everyone on the bill gets tagged, every time
Artists and the venue are @mentioned, photo-tagged and invited as Instagram collaborators, so posts reach their followers too. Facebook posts name them in the caption.
Captions are written for each phase, so a spotlight doesn't read like a teaser.
Instagram caption
Spotlight: @djnova brings three hours of rolling jungle to @clubnine on Saturday 19 December. Tickets in bio.
Collaborator invite: @djnova · Photo tags: @djnova, @clubnine
Facebook caption
Spotlight: DJ Nova brings three hours of rolling jungle to Club Nine on Saturday 19 December.
By hand vs. with NightHerald
| By hand | NightHerald | |
|---|---|---|
| Planning the posts | A spreadsheet or your memory | Picked for you, then adjusted |
| Posting on time | Alarms on your phone | Posted at the scheduled time |
| Resizing for each format | Cropping by hand in an editor | Done for you |
| Tagging the lineup | Easy to forget someone | Every artist, every post |
| Instagram Stories and Reels | No native scheduling | Scheduled like everything else |
Now recruiting pilot promoters
We're working with a small group of promoters and artists to shape NightHerald. Pilot accounts are free.
Your next show deserves a full campaign.
Set it up in minutes. Free while we're in pilot.